Testing Business Ideas by David J. Bland & Alex Osterwalder
Author:David J. Bland & Alex Osterwalder
Language: eng
Format: epub
ISBN: 9781119551416
Publisher: Wiley
Published: 2018-10-15T17:00:00+00:00
Experiment
Going analog with physical brochures.
The team went to a farming trade show in Missouri and handed out professional physical marketing brochures with a clearly articulated value proposition and solution. They had a call to action of getting in touch with the team via a phone call or email for more information.
The team screened for small/mid-sized cattle and corn farmers.
Their target metric was that 20% of the target farmers (small/mid sized cattle or corn farmers) would take initiative and call or email.
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